It started as a concept doll in 1959 and has grown to become a family brand at Mattel, starring in movies, TV series, cartoons, books, clothing and games. Beautiful and glamorous, Barbie is perfect for role-playing and dress-up as she has such a fashionable wardrobe and attends some of the hottest events. Portrayed as a dreamer, a fairy, a pop star, a mermaid or a cheerleader, to name just a few, Barbie always steals the show. Now you can dress up as your favorite Barbie for Halloween! Get ready to trick or treat as this super sweet Barbie witch!